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L'Atelier del Gelato, un piccolo e luminoso confetto rosa che si affaccia direttamente sul carruggio più frequentato di una piccola e storica cittadina ligure.

Il principio era quello di ottimizzare al massimo uno spazio di 14 metri quadrati per poter esibire e servire al meglio i gelati e tutti i suoi derivati, torte, tiramisu e soprattutto i deliziosi “dopo cena” confezionati siongolarmente. Si doveva pensare dunque a come trasmettere una comunicazione sensoriale che potesse colpire l’immaginazione del Cliente prima ancora di entrare.

E’ da questa forte necessità che il progetto verte su un insolito gioco di volumi che innestandosi tra di loro dimostrano uno spirito irriverente ma nello stesso tempo elegante, irrequieto nelle sue forme mai regolari, e decisamente dinamico nel suo complesso.

L’obiettivo di originare un’impressione di maggiore ampiezza, è perseguito mediante la scelta di materiali riflettenti come acciaio e specchi: un’imponente zoccolatura in lastre di acciaio opaco delimitano il perimetro a disposiuzone dei Clienti, i pavimenti sono delle grandi piastrelle effetto ardesia glitterata, le pareti realizzate con un moderno effetto marmorino “cangiante”, amplifica il gioco di luci del controsoffitto che si alterna periodicamente in 3 gradazioni di colore differente.

Infine la vera protagonista di questo spazio: la grande parete rosa shocking che si trova dietro al grande

Bancone dei gelati. Come amiamo spesso ricordare, riteniamo che i nostri più bei progetti siano nati quasi per gioco, per via di quella spregiudicatezza adolescenziale che cerchiamo di non far scappare, e cosi è nata l’idea di una parete inclinata, che permettesse agli operatori di avere più spazio dietro al bancone, ma nello stesso tempo, con le sue rotondità e le sue nicchie articolate colpisse l’attenzione dei visitatori.

Il soffitto, realizzato in cartongesso “appeso” , viene definito nel suo perimetro da un astriscia di led il cui corpo resta interamente nascosto nella struttura.

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